Big Ideas Come Out of Big Pencils

Big Ideas Come Out of Big Pencils is a Canadian web site sponsored by Leo Burnett Worldwide. Leo Burnett, who was listed by Time Magazine as one of the 100 most important people of the 20th century, " . . . launched today's visual assault on the senses by proving that images, not words, were the nuclear power of advertising." His was the creative force behind many of the last century's most beloved product images, such as the Jolly Green Giant, the Marlboro Man, the Pillsbury Doughboy, and Tony the Tiger.

. . . but that's not why nHumanities is posting. Apparently, Burnett always kept a big container of BIG pencils on his desk, saying, "Big ideas come out of big pencils." The Big Ideas web site is a visual playground, with the quirkiest navigation we've seen for a while--a big pencil that the user pushes around the computer screen. Take a look!