Some of the winners:
- Thought Showers instead of Brainstorm (Intended to reduce possible offense to indivduals "with brain disorders such as epilepsy.)
- Deferred Success instead of fail (Intended to increase self-esteem among students who might be discouraged by failure.)
- Misguided Criminals instead of Terrorist (Intended--by the BBC--to strip emotion from language in news reporting.)
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